Build audiences for Mass DMs

Lists let you organize your fans into specific groups so you can reach the right people with the right message. You can build audience lists straight from your **Analytics** page - and even send a Mass DM the moment you create one. ## Adding fans to lists from Analytics ### Here's how to do it: 1. Head to your **Analytics** page 2. On **Actions** column, click **three dots** on the post you want to work with 3. Tap **Add to list** to add fans who bought, tipped, or liked that post 4. Choose an existing list (it'll populate automatically below) or hit **+ New List** to create a fresh one 5. Select **Add to List** to save those fans - or choose **Add and Send DM** to add them and fire off a Mass DM right away ## Tips for getting the most out of your lists - **Segment by behavior** - create separate lists for buyers, tippers, and highly engaged followers - **Name them clearly** - descriptive list names make it easy to find the right group later - **Keep them fresh** - revisit and update your lists regularly as your Analytics give you new insights

Build audiences for Mass DMs

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